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Top 3 Product Planning Mistakes Fashion & Jewelry Designers Make
Manage episode 376492810 series 1028180
What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. This is for fashion products, accessories, jewelry, home goods, CPG...
1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store?
2: Not Understanding How Much Inventory You Will Need - Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order...
3: Dropping Seasonal Products Too Late
- your "too early" is my "way too late", seasonal vs. evergreen products
We also cover markdowns and how to actually PLAN for them and deal with markeitng things down. xo - Jane
297 odcinków
Manage episode 376492810 series 1028180
What products should I drop when? How much inventory will I need? What's a logical way to set sales goals? We cover all of this and more. You'll get a deeper understanding of the top product planning and inventory mistakes I see with my clients (and I've made them all myself) plus how to fix them. This is for fashion products, accessories, jewelry, home goods, CPG...
1: Setting Sales Goals Based on Nothing - Pop quiz: What's the #1 predictor of sales for a DTC market, craft show, or retail store?
2: Not Understanding How Much Inventory You Will Need - Stock to Sales ratio, sell-thru percentages, POD vs. in-stock vs. pre-order vs. made to order...
3: Dropping Seasonal Products Too Late
- your "too early" is my "way too late", seasonal vs. evergreen products
We also cover markdowns and how to actually PLAN for them and deal with markeitng things down. xo - Jane
297 odcinków
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