#66 What are the responsibilities of a Website Manager, Repurposing Content, Better Ranks

Jonny Ross Fractional CMO

This is the ’90-Day Website Mastery Podcast’, a fun and action packed series about feeling proud of your website again!

Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.

Tune in for actionable tips, practical advice and inspiring website stories!

You ask, we answer

The top Google Search for “What are the responsibilities of a website manager?’ are vastly out-of-date.

Jonny and Pascal will share how they help their clients reconnect with what it means to manage a website.

Website Stories

In this episode, Jonny and Pascal react to:

Video: 5 Things or Secrets to Improve on Website in 2023 by Phil Pallen

https://www.youtube.com/watch?v=FzbWWkuo2x8

1. Be clearer - Answer the question ‘Who are you and why should I care?’
2. Accessibility is no longer an option, research website plugins (accessibe is one option)
3. Better photography, and we mean better photography (really worth the investment to build trust and credibility)
4. Make call to action pages really stand out (clarity, simplicity, impact)
5. Follow accepted website best practices (logo, navigation, blog, resources, ordering, naming of pages)

The Website Engine Room

Two apps, software solutions or kit that can make life easier as a website manager and website content creator:

Pascal Fintoni: https://answerthepublic.com/ discover what people are looking for on search engines and get inspiration for your next blog articles

Jonny Ross: Active Campaigns Postmark https://postmarkapp.com/ for transactional email

The Website Call To Action

The ONE change or adjustment that you should be making to your website right now:

Jonny Ross: Boost your local & therefore overall presence in google by creating locally targetted content, like a list of local events, places to go/see, work with a local charity

Pascal Fintoni: Go back to your 2022 content and identify which pages performed well at the same time last year, then relaunch the pages with additional media content, clearer paragraphs, better optimisation, etc. - that’s what we call ‘repurposing up’!

We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!

Jonny and Pascal

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Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/

Get in touch with your co-hosts:

Jonny Ross

Linkedin: https://www.linkedin.com/in/jonnyross/

Website: https://jonnyross.com/

Pascal Fintoni

LinkedIn: https://www.linkedin.com/in/pascalfintoni/

Website: https://pascalfintoni.com/