#84 Lights, Camera, Engagement: Social-First Video, Strategy, and Video AI with Adam Chandler

Jonny Ross Fractional CMO

🎙️ Welcome back to another thrilling episode of Jonny Ross Fractional CMO! Today, we're stepping into the world of social-first video, video strategy, and the magic of Video AI with our incredible guest, Adam Chandler, Founder of Reel Film. 🌟

Episode Highlights

💡 The Rise of Social-First Video

• Dive into the dynamic realm of social-first video content and why it's a game-changer for engagement.
• Discover the secrets to crafting captivating social-first video strategies.

📈 The Power of Video Strategy

• Explore the essential components of a successful video strategy that leaves a lasting impact.
• Uncover the role of storytelling and brand personality in effective video marketing.

🤖 Unleashing Video AI

• Get a sneak peek into the world of Video AI and its revolutionary potential in video marketing.
• Learn how AI can supercharge content creation, audience targeting, and decision-making in video marketing.

In-Depth Discussion

• 📽️ Social-First Video Secrets
• Adam shares his insights into the world of social-first video and how it's transforming audience engagement.

📹 Crafting an Effective Video Strategy

• Explore the art of crafting a video strategy that not only grabs attention but also converts viewers into enthusiasts.

🤯 The Game-Changing Role of Video AI

• Uncover the AI-driven innovations that are reshaping video marketing and taking it to new heights.

Key Takeaways

📌 Social-first video is the future of audience engagement, and understanding its dynamics is essential for marketers.

📌 A well-crafted video strategy, enriched with storytelling, can be a potent force for brand success.

📌 Video AI is a game-changer, offering data-driven insights and automation that can skyrocket marketing effectiveness.

Final Words

🎉 Thank you for joining us on this exhilarating journey into the world of social-first video, strategy, and Video AI with Adam Chandler. A huge shoutout to Adam for sharing his expertise and insights with us today! 🙏

Connect with Adam Chandler

🔗 Guest Links

LinkedIn Profile

Explore the world of Reel Film

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Feel free to use these show notes as your guide through this enlightening episode. Happy listening! 🎧

Timestamps:

The importance of understanding the "why" and objectives of video strategy [00:03:38]

Adam discusses the importance of understanding the purpose and objectives of a video project before determining the strategy.

Considering the longevity of video content and repurposing opportunities [00:06:39]

Adam explains the importance of planning for the long-term use of video content and how it can be repurposed for various platforms and purposes.

Audience profiling and understanding where they hang out [00:08:28]

Adam emphasizes the need to identify the target audience and understand their preferences and engagement platforms to tailor the video content accordingly.

Using Video for Multiple Channels [00:10:23]

Discussion on repurposing videos for different platforms like YouTube, LinkedIn, newsletters, and emails.

The Importance of Marketing Strategy [00:11:27]

Highlighting the role of marketing strategy in utilizing video effectively for business objectives.

Understanding Social First Video [00:12:30]

Explanation of creating videos specifically for social media platforms, considering the audience and platform requirements.

Standing out in a saturated video market [00:20:24]

Tips for creating compelling social first videos and strategies to differentiate yourself in a saturated video market.

Using creativity to make videos stand out [00:21:24]

An example of a successful social media campaign that stood out by taking a different creative approach.

Making service videos visually stunning [00:23:47]

How to make service videos for B2B businesses stand out by showcasing the product and using creative visuals.

The importance of subscribing [00:31:25]

Jonny emphasizes the importance of subscribing to the content and not wanting viewers to miss out on future episodes.

Reminder to subscribe [00:31:36]

Jonny reminds viewers to subscribe and mentions different platforms like YouTube and Apple Podcasts.

Closing remarks and goodbye [00:31:53]

Jonny bids farewell and says goodbye to the audience.