S05.EP13 - Building Brands with Soul with Maria Brasil

JUST Branding

What is Conscious Capitalism?

Conscious Capitalism is a business philosophy that emphasizes the importance of aligning business practices with social and environmental responsibilities. It advocates for a business model that serves all major stakeholders, including customers, employees, investors, communities, suppliers, and the environment, rather than solely focusing on maximizing shareholder value. The concept is built on four core principles:

Higher Purpose: Businesses should exist for reasons beyond profit. They should aim to make a positive impact on society, enhancing the well-being of people and the planet.

Stakeholder Orientation: Success is defined by creating value for all stakeholders. Businesses should consider the interests and needs of everyone affected by their operations, not just the shareholders.

Conscious Leadership: Leaders should be driven by a higher purpose and a commitment to creating value for all stakeholders. They should inspire and foster a culture of trust, care, and cooperation.

Conscious Culture: A company's culture should promote positive values and practices, encouraging ethical behavior, transparency, and accountability.

Who is Maria?

Passionate about building Brands with Soul.

Founder of Essence Branding, a B Corp of brand strategy focused on synchronising brand positioning and organisational culture.

She was the first woman President of the National Confederation of Young Entrepreneurs and is currently the President of the entity’s Advisory Council.

She is a TEDx Speaker and a speaker at international conferences.

She's an author! She published her book, “The Defendant's Speech,” which deals with topics such as Marketing and Conscious Capitalism.

She lives in London, United Kingdom, and she is finishing a Master’s in Brands, Communication, and Culture at Goldsmiths University of London. She also teaches postgraduate classes in Brazil.