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E19: Driving Change Through Marketing: Strategies, Donors, and Mompreneur Life with Katelyn Baughan
Manage episode 364804344 series 3357696
Treść dostarczona przez Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer, Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Trainer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, Certified EmC Trainer, Haley Cooper | Certified Fundraising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Trainer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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In this episode, we dive into the world of marketing and donor engagement strategies with Katelyn Baughan, a nonprofit marketing consultant with a passion for making a difference.
Katelyn will share the significance of data analysis and testing to refine strategies, drawing inspiration from successful organizations. Additionally, she opens up about the challenges of vulnerability and the power of showing personality to foster deeper connections.
In this episode, you’ll learn:
- [08:51] Donor engagement strategies and marketing
- [13:01] Data analysis reveals key metrics and areas needing attention
- [22:28] How to build a community on LinkedIn
- [29:29] Embracing both personal and professional aspects of life as a mompreneur
NOTEWORTHY QUOTES
"Getting people to open the email in the first place is hard. So the simpler, the better. You don't want it to be too stuffy or too corporate."
"Little tweaks of testing certain things. And always being able to go back and prove that it had worked previously, whether that's within your organization, or whether that's looking to other organizations who are ahead of you or that that you all look up to"
"It's hard to open up and be vulnerable. But people feel more connected to me, and not just my marketing tips. It's important to show your personality so that people feel like they know you before they know you."
CONNECT WITH
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact
As the fundraising engine of choice for over 80,000 organizations in 90+ countries, Donorbox’s easy-to-use fundraising tools help you raise more money in more ways. Seamlessly embed a customizable donation form into your website that reduces donor drop-off with a 4x faster checkout, launch a crowdfunding or peer-to-peer campaign, sell event tickets, raise funds on the go with Donorbox Live™ Kiosk, and much more. Learn more at donorbox.org
The EmC Masterclass by Dr. Lola Gershfeld will help you enhance your communication skills to raise more revenue for your mission. This groundbreaking Emotional Connection process has been integrated into top universities’ curriculum and recognized by international organizations. Use code LEADWITHHEART to enjoy a -10%.
CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
Produced by Ideablossoms
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