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EP87 Part 2: Is Performance Max Ready For Lead Generation Companies?
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In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers.
Matz assures listeners that Performance Max isn't just for businesses with short sales cycles; it's also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-conversion journey for effective tracking.
Throughout the discussion, Matz shares practical tips for boosting lead conversion rates. But it's not all technical talk. Tessa and Matz also explore strategies for campaign optimization, including ways to prevent ad fatigue and protect brand reputation.
Matz wraps up the episode by suggesting additional resources and training to help listeners learn more about capturing leads with Performance Max.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Matz Lukmani:
Matz Lukmani (EMEA Product Lead, Google Performance Max), based in London (UK), has been with Google for more than nine years, working on products like Google Analytics 360, Google Ads, Search Ads 360 and Firebase Analytics. He currently leads Performance Max Campaigns and Attribution offerings within Google Ads, Search Ads 360 and Google Analytics in EMEA. He has worked over 15 years in the USA in various leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC, to name a few. He offers analytics consulting services in web analytics, predictive analytics and advanced marketing AI across a wide range of industries. Be sure to follow Matz on LinkedIn.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
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