Dawn Airey, CEO

Leadership BITES

On this episode of Leadershp Bites we have Dawn Airey. Dawn is a powerhouse of street smarts, commercial acumen and drive.
I have seen her operate in a number of different spaces, she is a tour de force, she is also compassionate and higly dialled in to the context and the moment.
We spoke about:
✅ Senior Teams
✅ Culture
✅ Get messages out
✅ Operating under stress
✅ Managing under performance
Listen on Itunes, Spotify and all platforms, also listen direct from your laptop/PC on the livingbrave.com website.
Dawn joined Central Independent Television in 1985 as a management trainee. In 1989 she became Director of Programme Planning at Central and was appointed to the Central broadcasting board. In 1993, she moved to London to become the first Controller of Children's and Daytime Programmes.
In 1994, she became Controller of Arts and Entertainment at Channel 4.
It was reported in The Sunday Times that her forthright manner had earned her the soubriquet "Scary Airey" and "Zulu Dawn".
Airey joined Channel 5 in 1996, as its first director of programmes. It was during her tenure that she agreed with an interviewer that some might think the channel's core strengths were "films, football and fucking" but added it was about a lot more. She was subsequently appointed as chief executive of the channel in 2000.
In 2002, she joined, BSkyB. There she was responsible for running all Sky channels, except Sky Sports, and she was in charge of programming and advertising sales. In 2006, she became managing director of Channels and Services whereupon she gained additional responsibility for all third party channels, joint ventures and networked media.
In May 2008, after eight months at ITV plc, Airey earned Grade's enmity when she resigned to rejoin Channel 5 as chairman and CEO, with a remit to increase profitability and audience share. This she did. She left RTL in April 2013.
In August 2013, she joined Yahoo! as senior vice-president of Yahoo EMEA (Europe, the Middle East and Africa). She was in the post until September 2015.
Airey was chief executive officer (CEO) of Getty Images photo agency from October 2015 to 31 December 2018, at which time she became a non-executive director member of its board.
In 2019, The Football Association appointed Airey as chair of the new joint Barclays FA Women's Super League and Championship board.
In 2021, she also served as a member of the Government's Expert Panel for a Fan-Led Review of Football Governance.
Airey chairs the joint Barclays FA Women's Super League and Championship board (2019-) and the boards of the National Youth Theatre (2011-) and the educational platform Digital Theatre+ (2019-).

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