399: Transformational Partnerships with Bruce Rosenthal

Leading Learning Podcast

Treść dostarczona przez Tagoras, Tagoras - Jeff Cobb, and Celisa Steele. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Tagoras, Tagoras - Jeff Cobb, and Celisa Steele lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

7M ago 34:08

MP3•Źródło odcinka

To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation.

In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders.

Jeff and Bruce talk about sponsorship versus partnership; the importance of thinking of “partner” as both noun and verb; why logos, visibility, and recognition are no longer a compelling value proposition; the growing emphasis on ROI and other trends in sponsorship; and COVID’s longtail impact on how sponsors engage.

Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode399.

430 odcinków

#Continuingeducation #Lifelonglearning #Professionaldevelopment #Tagoras #Celisa Steele #Tagoras - Jeff Cobb #Leadership #Business #Adulteducation #Adultlearning #Podcasting Education #Learn