Ep 37: The Neuroscience of Storytelling with Aoife McGuinness, Neuroscience Consultant at HeyHuman

Leads2Scale

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5y ago 35:30

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This week’s episode of Social Media Week’s Leads2Scale podcast features Aoife McGuinness, Neuroscience Consultant at HeyHuman.

During the conversation, Aoife discussed her time as part of the Innovation team at HeyHuman where she began her research into multi sensory overload and its effect on marketing, some of the mistakes that brands are making in regards to their approach to storytelling, and explored some common misconceptions that people have when looking to understand what’s really going on in our brains when we engage on social media.

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