Around the Block: New Realities in Ad-Blocked Digital Media

Legal Frontiers in Digital Media Podcast

Treść dostarczona przez Media Law Resource Center (MLRC), Berkeley Center for Law, and Technology (BCLT). Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Media Law Resource Center (MLRC), Berkeley Center for Law, and Technology (BCLT) lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

8+ y ago

MP3•Źródło odcinka

With Ad Blocker software reaching critical mass, both on desktop and on mobile platforms, what will be the impact on a digital media that is so largely driven by advertising revenue? This session will cover the differences between the different ad-blocking apps, the reasons for their emergence, and how platforms, publishers, advertisers, and consumers are responding to the new environment. Included will be a discussion of Ad Block Plus’s controversial “Acceptable Ads Program” in which major platforms have participated to keep their ads from being blocked. A diverse group of panelists will consider the various strategies that might be used to overcome – or co-exist with – ad blocking technology.

Panelists:
James Chadwick, Partner, Sheppard, Mullin, Richter & Hampton (Moderator)
Melissa Gallo, Senior Director, IAB Tech Lab
Nick Morgan, Copyright Attorney, Microsoft Corporation
Cooper Quintin, Staff Technologist, Electronic Frontier Foundation

http://medialaw.org/images/events/AroundtheBlock.mp3

38 odcinków