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The Pricing Question: How Much Do I Charge For My Product Or Service (With Special Guest & Pricing Expert Mark Stiving)
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Optimizing Your Price Point for Maximum Profitability.
Find out how to strike the perfect balance between value and price to boost your profitability and customer satisfaction.
Make sure you're not leaving money on the table! Listen to our conversation with the Chief Pricing Educator of Impact Pricing, Mark Stiving. Get ready to have several Aha moments.
Mark has a Ph.D. in pricing. He has been in pricing as a practitioner, educator and advisor for almost 30 years. He has taught pricing to thousands of people and has advised hundreds of companies while they rethink their pricing.
Mark says, "All businesspeople should understand pricing. Although they may consider it the last thing they do before launching a product, pricing and value should inform almost all of the decisions that go into creating and communicating about products (or services). "
Connect with Mark:
www.impactpricing.com
Mark's Recommended read:
Monetizing Innovation: How Smart Companies Design The Product Around The Price by Madhavan Ramanujam
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Thank you for listening in!
P.S. I'm getting ready to record some new episodes. What topics and guests would you love to listen to on the podcast?Please SEND ME A MESSAGE. (There's an active link somewhere on this page for an instant message) Thanks 😀
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