Revolutionizing Corporate Training | Jason Lavender | 582

Leveraging Thought Leadership

In this episode of Thought Leadership Leverage, host Peter Winick sits down with Jason Lavender, the co-founder and CEO of Electives. Jason’s career journey is anything but linear. He started as an actuary, transitioned into strategy consulting, and eventually found his entrepreneurial spirit while working closely with innovators. A serendipitous six-week improv class, gifted by his wife, fueled his passion for creativity and human connection, shaping his unique career path.

Jason founded Electives to revolutionize corporate training. Frustrated by ineffective, impersonal training videos, he envisioned a platform offering live, virtual, and interactive learning. Electives aims to make high-quality, engaging training accessible and redefine who can teach in the corporate world. By recruiting experts from diverse fields—FBI agents, astronauts, professors, and executives—they provide a rich library of curated content, solving real problems without the need for months of searching.

Electives offers two training models: Private classes tailored to a company’s culture and Electives Membership, allowing employees to choose live classes from a broad selection. This dual approach addresses both team-wide issues and individual development needs. Electives also simplifies the procurement process, handling all logistics and payments, thus eliminating administrative headaches for both clients and instructors.

Looking ahead, Jason is excited about integrating AI to match business objectives with the necessary skills and corresponding courses, further enhancing the impact and efficiency of Electives.

Three Key Takeaways: • Interactive Learning Over Pre-recorded Content: Electives aims to replace ineffective training videos with live, virtual, interactive learning experiences, featuring experts from diverse fields such as FBI agents, astronauts, and executives. • Simplified Procurement and Payment Processes: Electives streamlines the process of finding, vetting, hiring, and paying trainers, offering a single point of contact for clients and ensuring instructors are paid promptly. • Future Integration of AI: Electives is developing AI technology to align business objectives with the necessary skills and corresponding courses, enhancing training effectiveness and efficiency. Do you have training videos that you are not sure what to do with? Be sure to check out this short video where Peter Winick gives tips for creating and monetizing training videos.