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Treść dostarczona przez Liquid Barcodes. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Liquid Barcodes lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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))
#30: Digital Driving Growth in KFC China
Manage episode 318663387 series 3234937
Treść dostarczona przez Liquid Barcodes. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Liquid Barcodes lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
KFC China is one of the most exciting digital loyalty programmes we've seen to date, led by a powerful strategy that has transformed every aspect of their business. With over 120 million members in just three years, KFC China has created an award-winning digital platform that supports orders, payments, deliveries and eGifts, as well as exclusive offers, coupons and promotions.
Leveraging its global brand, KFC China also adapted to local needs and embraced gamification as a way to engage with the country's 564 million gamers in a way that excites them, partnering with the most compelling content providers to create exclusive content for customers.
Listen to this episode to Liquid Barcodes Live Loyalty podcast to hear one of our favourite case studies on achieving true customer loyalty in a digital world.
Show Notes:
1) Article on Liquid Barcodes about KFC's Digital Transformation and Loyalty Programme
63 odcinków
Udostępnij
Manage episode 318663387 series 3234937
Treść dostarczona przez Liquid Barcodes. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Liquid Barcodes lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
KFC China is one of the most exciting digital loyalty programmes we've seen to date, led by a powerful strategy that has transformed every aspect of their business. With over 120 million members in just three years, KFC China has created an award-winning digital platform that supports orders, payments, deliveries and eGifts, as well as exclusive offers, coupons and promotions.
Leveraging its global brand, KFC China also adapted to local needs and embraced gamification as a way to engage with the country's 564 million gamers in a way that excites them, partnering with the most compelling content providers to create exclusive content for customers.
Listen to this episode to Liquid Barcodes Live Loyalty podcast to hear one of our favourite case studies on achieving true customer loyalty in a digital world.
Show Notes:
1) Article on Liquid Barcodes about KFC's Digital Transformation and Loyalty Programme
63 odcinków
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Podobny do Liquid Barcodes Loyalty Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
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