E.132 - Cannabis & Design Ft. Andreas Neumann, Chief Creative Director, Jushi Holdings Inc.

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3y ago 45:26

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Tune in to Episode 132 featuring Andreas Neumann, Chief Creative Director at Jushi Holdings as we discuss cannabis and design. Dre's creative background comes from many years of working as the Head of Content at Idean with clients such as IBM, HP and Rolls Royce. Through his work with Apple Andreas realized that one of the biggest pain points in design is reducing friction. As the Chief Creative Director Andreas uses these same concepts when designing retail spaces and new products in the cannabis industry. Understanding the consumers wants and needs is also at the core of the creative design process.

Outside of working in cannabis Andreas' true passion is photography. Dre is a world-renowned photographer having captured many familiar faces from Iggy Pop, Anthony Bourdain, Johnny Depp and more. We discuss the key to his success which was focusing on one type of photography and not letting the fan fare of the celebrities go to his head. Learn more about the creative mindset and perspective Dre offers for creating art through the lens in this episode.

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