Scaling innovation

Managing innovation - creating value from ideas

Send us a textInnovation fails — sometimes spectacularly so. It’s hard enough when that failure comes early on during the start-up phase — that brilliant idea which somehow isn’t quite as brilliant when it collides with the first few encounters with the market. And when no amount of pivoting is going to save it. It’s hard but it’s a matter of squeezing it for useful lessons for the future and then throwing it in the bin. Chalk it up to experience and ...