How to Build a Purpose-Driven Brand in a Growing Market | Jackie Widmann of BERO

Marketing Happy Hour

In this episode, I’m joined by Jackie Widmann, VP and Head of Marketing at BERO, the groundbreaking non-alcoholic beer brand rooted in Tom Holland’s personal sobriety journey. Jackie shares how she and her team crafted BERO’s identity as “the new gold standard” in the non-alc space, built an integrated marketing strategy, and leveraged authentic storytelling to connect with consumers. Jackie reveals the tactics driving BERO’s buzz. Plus, she reflects on career lessons learned from roles at Anheuser-Busch, The Infatuation, and beyond.

Key Takeaways:

// Crafting a Brand Identity: Learn how non-negotiable elements like authenticity, quality, and storytelling defined BERO’s “new gold standard” positioning.

// Leveraging Storytelling: Explore how Tom Holland’s personal journey with sobriety drives authentic consumer connections and sets BERO apart.

// Marketing Strategy: Jackie breaks down BERO’s integrated approach across social media and NYC events like The Corner Store.

// Building in the Non-Alc Market: Gain insights into educating consumers, raising awareness, and navigating growth in a burgeoning category.

// Career Reflections: Jackie shares what she wishes she’d known earlier in her marketing career.

Connect with Jackie: LinkedIn

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