Przejdź do trybu offline z Player FM !
How to Stay Ahead in Influencer Marketing | Giselle Huasipoma of a Major Fashion Brand
Manage episode 440726560 series 3348310
In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more!
Meet Our Guest, Giselle Huasipoma:
Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with dozens of household brands across several sectors including retail, fashion, beauty, food & beverage, consumer packaged goods, e-commerce, and tech. With a 360° lens on influencer marketing through talent management, PR, and in-house experience, she has elevated brands through small yet mighty collaborations to large, integrated activations by weaving in her wisdom as a Gen Z consumer and first-generation Latina. She has been featured in The Guardian, Ad Age, Vogue Business, and the AIC (American Influencer Council) for her Gen Z and the Creator Economy expertise.
Connect with Giselle: LinkedIn
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support191 odcinków
Manage episode 440726560 series 3348310
In this episode, Erica and Giselle discuss the role authenticity plays in influencer marketing, differences in partnerships across industries, and more!
Meet Our Guest, Giselle Huasipoma:
Giselle Huasipoma is a multi-faceted influencer marketing professional with five years in the digital realm. With a background spanning influence, social, community, and content creation, she has partnered with dozens of household brands across several sectors including retail, fashion, beauty, food & beverage, consumer packaged goods, e-commerce, and tech. With a 360° lens on influencer marketing through talent management, PR, and in-house experience, she has elevated brands through small yet mighty collaborations to large, integrated activations by weaving in her wisdom as a Gen Z consumer and first-generation Latina. She has been featured in The Guardian, Ad Age, Vogue Business, and the AIC (American Influencer Council) for her Gen Z and the Creator Economy expertise.
Connect with Giselle: LinkedIn
____
Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Get the latest from MHH, straight to your inbox: Join our email list!
Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support191 odcinków
Wszystkie odcinki
×Zapraszamy w Player FM
Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.