How to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard

Marketing Technology Podcast by Marketing Guys

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2y ago 23:17

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With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.

In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.

Topics we discuss:

Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages

LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/

Website Vidyard: https://www.vidyard.com/podcast/marketingguys/

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