EP 035 Troy Howard: How to Use Social Proof to Seal the Deal with Affluent Clients

Marketing to Millionaires

More than ever, people make purchases based on social proof. That’s especially true of affluent buyers. My guest today is one of my partners, Troy Howard, owner of So Tell Us, an industry disruptor in online reviews and referrals. Troy has always had a passion for combining technology and marketing, leading him from selling yellow page ads to becoming the youngest executive of a publicly traded marketing company producing over $160-million in annual revenue. Troy ultimately started his own marketing agency with 3,800 clients in 27 countries. Troy’s current business is called So Tell Us, the world’s only software review platform that lets businesses instantly capture video, audio and written reviews from their customers using an app in less than 30 seconds. The very best reviews are automatically marketed online for businesses through their website, social media sites and search engines. This combination of video reviews, powerful review marketing and automated referral system has changed the review industry as we know it. During our conversation, you will learn: Why social proof is so important. How social proof is almost as powerful as a personal referral. How social proof increases profit. How social proof can even be better than a personal referral. How social proof increases profit. Enjoy the show and the generous offer from Troy noted below! Claim these special bonus / gifts from our Summit Expert by joining the Marketing to Millionaires Success Circle on Facebook Free: So Tell Us Lite Account plus the ebook: The Power of Online Reviews (Value: $499) Connect with Troy Facebook: https://www.facebook.com/sotellus/ Connect with Kelly Website www.MarketingToMillionairesPodcast.com Facebook www.facebook.com/officialkellyoneil Instagram www.instagram.com/officialkellyoneil/ Linked In https://www.linkedin.com/in/officialkellyoneil/ Youtube https://www.youtube.com/c/KellyONeil Learn more about your ad choices. Visit megaphone.fm/adchoices