281: Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri

Marketing Today with Alan Hart

Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles.

In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.”

Listen to hear Deena's approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers' needs.

In this episode, you'll learn:

• Forgive yourself when you aren't perfect
• Always seek improvement
• Focus on building trust with your customer

Key Highlights:

• [01:29] What has motherhood taught Deena about marketing?
• [04:51] Deena's journey to StockX
• [06:57] What even is StockX?
• [14:08] Seizing growth opportunities
• [17:45] Marketing to sellers and buyers
• [19:43] Deena's approach to leadership
• [21:40] Defining moments in Deena's life
• [24:49] Advice to her younger self
• [25:53] Don't underestimate data and analytics
• [27:18] Brands to follow

Resources Mentioned:

• StockX
• Deena Bahri
• How StockX works
• StockX report on investment performance
• Food52 | Food 52 Story from content to products
• Texas Legislation of Women's Rights (NPR)

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