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Ep 132 | Unpopular opinion: Your social is NOT a list growth tool
Manage episode 398586885 series 3393172
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Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.
“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically. I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”
We cover:
- The actual PURPOSE of social media (that people seem to be very confused around)
- Why we’re using the wrong metrics to measure the success of our marketing
- Why you’re probably NOT growing your email list off of social media, and that doesn’t mean it’s not working for you.
- Ideas on how to promote on a platform that wasn’t built for promotion
If you’re struggling with results on social, this will help.
Resources discussed:
Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist
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