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Treść dostarczona przez Al Mannarino. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Al Mannarino lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley
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Treść dostarczona przez Al Mannarino. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Al Mannarino lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.
Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!
Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.
If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!
Hosted on Acast. See acast.com/privacy for more information.
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Balancing Performance Marketing and Building Brand Equity with Gabrielle Wesley, CMO of Mars Wrigley
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Manage episode 430633194 series 2078540
Treść dostarczona przez Al Mannarino. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Al Mannarino lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Welcome to this special episode of the Marketing Vanguard podcast recorded at the Cannes Festival of Creativity. It’s a pleasure to welcome Gabrielle Wesly, CMO and Senior VP of Marketing at Mars Wrigley North America. Gabrielle is an experienced brand and general management professional with 20 years of experience in consumer and private-label CPG.
Join us as we discuss marketing, innovation, and creativity in the CPG industry. We explore the balance between performance marketing and building brand equity, leveraging creative content from creators, and amplifying ideas with technology. Gabrielle also touches on the importance of consumer obsession at brands and creators' influence in marketing. Tune in to gain insights and inspiration from industry leaders!
Stream the new episode below and subscribe on Apple Podcasts, or find it on Spotify.
If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!
Hosted on Acast. See acast.com/privacy for more information.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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