From Backpack to Boardroom: Minimalist Marketing | Episode 12 - Mads Singers

MarketPulse: Pros & Pioneers

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Join us on MarketPulse, Pros and Pioneers, where we explore the journeys of industry leaders in marketing and business. In this episode, Paul sits down with Mads Singers, a seasoned expert with over 10 years of experience in Fortune 500 companies and a decade of coaching and consulting online entrepreneurs. Mads shares his unique insights on management, outsourcing, and scaling businesses, drawing from his extensive background with companies like Xerox and IBM.

Discover how Mads transitioned from the corporate world to running his own successful ventures, including the SEO Mastery Summit in Vietnam. Learn about his minimalist lifestyle, living out of a backpack, and how it reflects his business ethos of focus and efficiency.

Mads discusses the importance of networking in business growth, offering practical advice for small and medium-sized business owners. He also delves into the value of having a clear, repeatable process and the significance of specialization in scaling operations.

Finally, Mads shares his thoughts on the future of outsourcing, highlighting the benefits of hiring talent from places like South Africa and providing tips on managing remote teams effectively. Don't miss this episode packed with actionable insights and inspiring stories.

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Show Links:

• Mads on LinkedIn: https://www.linkedin.com/in/madssingers
• Website: www.MadsSingers.com

00:00 1 - Welcome to MarketPulse Pros and Pioneers
01:17 2 - Mads' Impressive Business Journey
02:02 3 - Living Out of a Backpack: Mads' Fun Fact
02:37 4 - The Freedom of Minimalism
04:36 5 - From Corporate to Coaching: Mads' Transition
05:33 6 - Building an Outsourcing Empire
08:02 7 - Finding Offshore Marketing Talent
09:33 8 - Managing Remote Teams Effectively
11:54 9 - The Power of Networking
13:07 10 - The Art of Networking: Tips and Tricks
16:00 11 - The Secret to Business Success: Processes
16:47 12 - Nailing Down Your Niche
19:49 13 - The Value of Clear Offers
20:06 14 - Learning to Say No
21:22 15 - The Importance of Delegation
21:42 16 - Scaling Through Specialization
23:37 17 - Selling a Self-Sufficient Business
24:00 18 - Mads' Summer Travels and Business Freedom
24:26 19 - Connect with Mads Singer

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