From Cold Calls to Warm Conversations 🔥 | With Heidi Medina

MarketPulse: Pros & Pioneers

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In this episode of MarketPulse Pros and Pioneers, Paul is joined by Heidi Medina, a seasoned social media strategist who has helped countless business owners transition from cold, salesy outreach to warm, authentic conversations. With over 30 years of experience, Heidi brings a wealth of knowledge on how to stand out in a crowded digital marketplace. From her base in Portugal, Heidi's unique approach centres around human connection, teaching her clients how to build genuine relationships that lead to loyal clients.

Heidi and Paul delve into the world of cold outreach messaging and why so many businesses get it wrong. You'll hear fascinating stories about how Heidi turned frustrating cold messages into warm, engaging conversations—and why doing the opposite can drive potential clients away. Heidi explains her method of helping businesses stop sending spammy direct messages and start having conversations that convert.

This episode also touches on the importance of authenticity in social media and marketing. Heidi shares how she helps clients stop hiding behind digital personas and embrace their true selves, both online and in their business interactions. Whether you're a business owner struggling with outreach or just want to learn how to better connect with your audience, Heidi offers practical, real-world advice that you can start using right away.

Make sure to stick around for Heidi's surprising insights on how rejection can be a positive thing and why being more human in your marketing is essential for business growth. For anyone looking to move from spammy sales tactics to genuine, results-driven conversations, this episode is a must-watch.

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Show Links

• Heidi on LinkedIn: https://www.linkedin.com/in/heidimedina/
• Talk to Heidi Website: https://talktoheidi.com

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