How to Double Your Sales Through Facebook & Google Ads

Masters of Home Service

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

9 dni temu33:58

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In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

rok temu 29:08

MP3•Źródło odcinka

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

[00:00] Introduction to the episode and guests
[01:00] Comparing Facebook and Google Ads for different business objectives
[03:17] What makes a good Facebook ad, including special offers and giveaways
[04:18] Building brand equity through cohesive messaging and brand awareness
[05:47] A good Google Ad uses direct, specific messaging and a user-friendly landing page
[06:30] Starting Google Ads early pays off by building up visibility over time
[07:28] Doubling your leads with Google Ads and how to choose the right format
[10:34] Allocating budgets effectively and focusing on customer retention for better ROI
[13:00] Using apps like Jobber to streamline customer experience and increase client retention
[15:00] How to create effective ads for your campaigns, with design and targeting
[18:21] Effective Facebook ads must grab attention quickly and be visually engaging
[20:58] Jobber Summit 2025: Details and registration for the event
[21:22] Misconceptions about quick ROI from ads and the importance of patience
[21:56] Research and partnerships with agencies can help improve ad strategies
[22:39] Setting proper ad budgets to sustain campaigns and gather meaningful data
[24:33] Build brand awareness and a steady lead flow before investing heavily in ads
[25:38] Allocate sufficient budgets to avoid exhausting funds mid-campaign
[26:46] Google display ads focus on brand awareness but have lower conversion intent
[27:18] Avoid common targeting mistakes like incorrect geographic settings

77 odcinków

#Entrepreneur #Business #Jobber #Home Service #Podcasting Education

Masters of Home Service

How to Double Your Sales Through Facebook & Google Ads

Masters of Home Service

published rok temu

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MP3•Źródło odcinka

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh

77 odcinków

#Entrepreneur #Business #Jobber #Home Service #Podcasting Education

Wszystkie odcinki

Masters of Home Service

1
Top Sales Tactics for High-Paying Customers 29:50

10 dni temu29:50

29:50

Closing high-ticket sales requires more than just a pitch—it’s about understanding your customers' real needs and tailoring your approach to solve their problems. This discussion covers proven sales tactics, like asking the right questions, uncovering the true pain points, and establishing trust through credibility and clear communication. Learn how to present value effectively, handle price objections, and create long-term customer relationships that drive repeat business. Join host Adam Sylvester, with Ben Gonzalez of White Picket Team and Jon Margalit of Happy Home Helpers and Rags to Riches University. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…

Masters of Home Service

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What Your Cancellation Rate Really Means and How to Improve It 27:28

17 dni temu27:28

27:28

Understand what your cancellation rate reveals about your business and how to improve it. Learn actionable steps to reduce cancellations, from better customer communication to tracking key metrics like booking rates and repeat business. The conversation highlights the importance of aligning marketing with operations and creating nurturing campaigns to retain clients and improve overall efficiency. Gain insights into using data to address weak points and increase revenue. Join host Adam Sylvester and Katie Donovan of CAMP Digital Services. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…

Masters of Home Service

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Get Leads from Multiple Service Areas Using Local SEO 27:40

24 dni temu27:40

27:40

Learn how to use local SEO to generate leads across multiple service areas. This episode covers strategies for creating service- and location-specific pages, improving search rankings, and capturing long-tail keywords to expand your reach and grow your business. Join host Adam Sylvester with David Brooks of Contractor Rhino, and Kasy Allen of Wheatley Creek Services. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…

Masters of Home Service

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Stay Ahead with the Latest AI Tools and Trends for Your Business 27:12

4 weeks temu27:12

27:12

This episode focuses on how AI can be used in home service businesses. It covers methods for automating tasks, improving customer communication, and creating efficient workflows. Learn how to integrate AI into daily operations to save time and enhance business performance. Join host Adam Sylvester and Kristian Protic of 365 Heating, Cooling, and Plumbing. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh…

Masters of Home Service

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How to Double Your Sales Through Facebook & Google Ads 29:08

5 weeks temu29:08

29:08

Unlock the secrets to maximizing your ROI with Google and Facebook ads while avoiding costly mistakes. This episode dives into expert tips for creating high-converting ad campaigns, targeting the right audience, and boosting customer retention. Learn how to take a strategic approach to ad spending, allocate budgets wisely, and build brand awareness to grow your business without wasting money. Join host Adam Sylvester, David Brooks of Contractor Rhino, and Jackson Blackburn of Mt. Baker Window Cleaning Co and Home Service Business Coach. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guests [01:00] Comparing Facebook and Google Ads for different business objectives [03:17] What makes a good Facebook ad, including special offers and giveaways [04:18] Building brand equity through cohesive messaging and brand awareness [05:47] A good Google Ad uses direct, specific messaging and a user-friendly landing page [06:30] Starting Google Ads early pays off by building up visibility over time [07:28] Doubling your leads with Google Ads and how to choose the right format [10:34] Allocating budgets effectively and focusing on customer retention for better ROI [13:00] Using apps like Jobber to streamline customer experience and increase client retention [15:00] How to create effective ads for your campaigns, with design and targeting [18:21] Effective Facebook ads must grab attention quickly and be visually engaging [20:58] Jobber Summit 2025: Details and registration for the event [21:22] Misconceptions about quick ROI from ads and the importance of patience [21:56] Research and partnerships with agencies can help improve ad strategies [22:39] Setting proper ad budgets to sustain campaigns and gather meaningful data [24:33] Build brand awareness and a steady lead flow before investing heavily in ads [25:38] Allocate sufficient budgets to avoid exhausting funds mid-campaign [26:46] Google display ads focus on brand awareness but have lower conversion intent [27:18] Avoid common targeting mistakes like incorrect geographic settings…

Masters of Home Service

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How to Use Persuasion Selling to Win More Jobs 32:28

6 weeks temu32:28

32:28

Success in sales isn't about being pushy; it's about building trust and understanding your customers' needs. In this episode, we explore how to use persuasion selling in a way that's transparent and customer-focused. Learn how to overcome objections, create meaningful connections, and provide clear, inclusive options to help clients feel confident in their decisions. This is about offering value and earning trust—not just closing deals. Join host Adam Sylvester, Bobby Vickers of Doorvana, and Ben Gonzalez of White Picket Team & Executive Lawn Care. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guests [01:15] Fundamentals of persuasion selling [03:29] Building trust through transparency and proactive communication [06:10] Overcoming common objections in home services [09:11] Benefits of providing clear, inclusive pricing to customers [11:08] Differences between selling to homeowners and businesses [15:23] Asking clients why they chose your business to build trust [16:13] How leveraging tools can build credibility and enhance professionalism in sales [17:41] Recognizing cues of client connection during the sales process [21:36] Strategies to address client indecision without pressuring them [26:57] Providing recommendations with options for confident decision-making [28:47] Balancing premium product recommendations with client needs [30:25] Adam's key takeaways: Ask questions, be proactive with your objections, and focus on what the product does…

Masters of Home Service

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How to Scale to $1M with No Marketing Budget 23:20

7 weeks temu23:20

23:20

With the right strategies, scaling a business to $1 million without a marketing budget is possible. This episode dives into practical tips, including leveraging Facebook groups, the power of email marketing, using Google My Business for visibility, and creating client loyalty through personal touches. Learn how to build momentum and keep it going with actionable advice designed for home service pros. Join host Adam Sylvester and Crystal Hamm of Go 2 Girls. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:29] Growing revenue to $1 million without a marketing budget [02:39] Using Facebook and free tools like Canva as a primary lead generation tool [06:01] The importance of email marketing for client engagement and retention [07:31] Utilizing Google My Business and collecting reviews to boost visibility [08:50] Building credibility through a professional website and social presence [09:26] How automation and systems like Jobber support scaling efforts [10:37] Implementing a referral program for clients and team members [12:13] The role of customer service in creating loyal, long-term clients [13:39] Creating personal touches like welcome gifts and small gestures [15:34] Handling mistakes to build trust and convert feedback into loyalty [17:19] Recruiting and retaining quality employees as a foundation for growth [19:36] Final advice for scaling, including free tools and local contests [21:03] Encouragement to focus on momentum and the flywheel effect [22:02] Adam’s Key Takeaways: Create a referral program, utilize Facebook groups, email marketing…

Masters of Home Service

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How to Grow Even in a Downward Economy 30:47

8 weeks temu30:47

30:47

Don’t let the economy hold your business back—take charge of your growth with proven strategies for success. This episode dives into how mindset, customer focus, and operational efficiency can help your business thrive in any market. Learn how to target the right customers, maximize leads, increase average job size, and deliver a standout customer experience. Join host Adam Sylvester, and Paul Maskill of Blue Collar Business Advisors. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:43] Mindset shifts needed to thrive in a downward economy [03:36] Avoiding the trap of undervaluing your expertise and the importance of charging based on skills and demand [05:58] Getting the most out of all leads and improving response times [07:58] Addressing the demand for faster services in an instant gratification market [11:06] Leveraging technology and fractional services to capture and nurture leads [12:06] The role of field service software, like Jobber, in creating a standout customer experience [13:08] Improving booking rates through better phone processes and follow-up systems [15:08] Asking questions to understand client needs and increase job value [17:14] Implementing a sales process to expand average job size [23:00] Understanding and improving booking rates to enhance business performance [25:47] Strategies to deliver a world-class customer experience [27:46] Acquiring struggling businesses and strategies for fair transactions [29:21] Adam’s key takeaways: Call every lead back, Extend the hours you pick up the phone, Ask questions to increase average job size…

Masters of Home Service

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11 weeks temu31:14

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Discover the top strategies to scale your business in 2025. From building a strong team and refining processes to leveraging marketing budgets and managing cash flow, this episode dives into practical tips for growing your revenue and staying ahead of the competition. Learn how to evolve your services, master delegation, and implement systems that reduce chaos and drive success. Make 2025 your breakthrough year! [00:00] Introduction to the episode [00:45] The mindset shift needed to empower your team and grow [01:58] Key milestones in revenue growth and the adjustments required [03:33] Overcoming fear of delegation and avoiding burnout [05:02] Identifying when to delegate and how it builds a business [08:21] Using marketing budgets strategically during peak demand [09:14] Maximizing ROI through gratitude and client engagement [12:07] Importance of measuring KPIs and refining processes [14:16] Building systems to reduce chaos and improve team efficiency [16:24] Evolving service offerings to meet client demand [20:07] Managing cash flow and structured debt for growth [24:50] Importance of having an in-house bookkeeper for scaling [26:30] Daily habits to stay focused on long-term business goals [28:37] Pipeline activities for consistent prospecting and growth…

Masters of Home Service

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A Recap of our BEST Marketing Tips from this Year 27:53

12 weeks temu27:53

27:53

Want to grow your home service business with proven marketing strategies? This episode brings together the best tips from industry pros, covering creative lead generation, building client trust, and optimizing your Google presence. Learn how to engage your community, craft effective email campaigns, and attract your ideal clients. Start applying these actionable strategies today to set your business up for success in 2025. [00:00] Introduction to the episode [00:41] Balancing cost-effective lead generation methods with time investments [02:47] Using tools like automated review requests to enhance Google reviews [03:41] Building referral networks through realtors and networking events [05:05] The value of unique branding, such as creative signs and distinctive uniforms [05:32] Utilizing platforms like Facebook and Nextdoor for community engagement [07:38] Supporting local causes and events as part of branding efforts [09:24] Differentiating between branding and lead generation in marketing budgets [10:01] Joining networking groups like BNI to build referral partnerships [11:44] Optimizing Google listings with posts, photos, and detailed service descriptions [12:18] Structuring effective email campaigns, including newsletters and promotions [14:33] Using urgency and exclusivity to drive sales through email marketing [15:55] Addressing customer objections and questions in content to build trust [19:00] Claiming leadership in the market to enhance credibility [21:20] Investing in branded vehicles and uniforms for a cohesive professional image [24:20] Identifying ideal clients to tailor marketing and attract the right audience…

Masters of Home Service

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A Simple Audit that Costs $0, and Makes you Money 29:57

13 weeks temu29:57

29:57

Unlock the power of the mystery shopper method to elevate your business operations. This episode explores how a cost-free audit can provide instant insights into your customer experience and service quality. Learn actionable steps to implement this strategy, motivate your team, and turn valuable feedback into profits. Perfect for home service professionals ready to take their business to the next level. Join host Adam Sylvester and Katie Pearse of Glimmer Cleaning Co. and Glisten Academy. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:00] Explanation of the secret shopper method and its benefits for businesses [02:12] The challenges of monitoring staff performance and maintaining standards [03:10] Using mystery shoppers to validate customer experience and improve services [04:30] Building a secret shopper list and creating feedback parameters [06:22] Motivating staff through structured feedback and performance incentives [09:19] Addressing fears of feedback and starting the mystery shopper program [10:37] Steps to set up and implement a secret shopper system [12:02] Designing effective evaluation forms [14:02] Maintaining a high level of quality by using Jobber for customer profiles [15:42] Evaluating the entire customer experience with mystery shoppers [16:44] Frequency and scale of mystery shopping in different business contexts [19:10] Providing customer feedback for staff to reference [20:06] Addressing complacency in both staff and clients over time [22:25] Financial and operational advantages of mystery shopping over traditional management methods [25:27] Ethical responsibilities of maintaining service quality as a business owner [28:22] Adam’s Key Takeaways: Get started today, give test answers to technicians, and checklist matches client form…

Masters of Home Service

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14 weeks temu36:31

36:31

Attracting high-paying clients starts with delivering exceptional service. This episode dives into strategies for going above and beyond, building strong client relationships, and empowering your team to create unforgettable experiences. Learn how to elevate your business and command premium prices. Join host Adam Sylvester and Katie Pearse of Glisten Academy. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:27] Why simplifying the customer experience is critical for success [02:55] The role of personalization in attracting premium clients [05:07] Communication as the key to satisfying clients and staff [05:39] Examples of going the extra mile for high-profile clients [07:22] Viewing special client requests as opportunities, not challenges [08:46] Using software like Jobber to enhance client experience [09:41] Training and trusting staff to deliver high standards consistently [12:01] Reinforcing good behavior through client feedback and reviews [13:20] Leaving tangible materials or gifts to enhance the client experience [15:57] Using photos and documentation to validate and highlight services [18:44] Branding and marketing strategies to attract high-paying customers [22:09] Educating customers on the value of professional services [24:56] Creating detailed client intake forms and keeping staff informed of client profiles [29:30] Updating client profiles and empowering staff to handle changes [32:10] Making payment processes seamless and automated [33:50] Adam’s key takeaways: Know details about clients, Do everything for a few, and address the fears of clients…

Masters of Home Service

1
Free Marketing Strategies That Actually Work 31:40

15 weeks temu31:40

31:40

Learn easy ways to market a business for free! Discover helpful tips like connecting with local groups and using the best keywords to get more people to notice the brand. This episode shows how small changes can make a big difference—all without spending extra money. Join host Adam Sylvester and Richard Grove of Wall Control and The Small Business Consultant New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [01:44] Using Google Analytics for keyword insights to optimize online presence [03:44] Benefits of using specific search terms to increase website traffic [05:21] The value of keywords and search terms tailored to audience intent [06:10] Influencer marketing and partnering with local community leaders to boost visibility and grow [10:24] Using Jobber to improve your marketing [11:07] Becoming a voice of authority by engaging on forums and social media [12:11] Engaging with local causes and donating time or products for exposure [14:10] Choosing the right social media platform and focusing on evergreen content [16:08] Leveraging AI tools to create unique social media visuals [18:05] Benefits of affiliate programs to create a cost-effective sales network [19:20] Avoiding discount code leaks for better attribution tracking [21:25] Referral programs with simple incentives for satisfied customers [23:18] Emphasizing revenue-sharing over traditional ad expenses [24:01] Exchanging services for marketing placements as a budget-friendly tactic [25:02] Creative social media management partnerships for engagement [26:58] Low-cost tools like email marketing for regular customer engagement [29:44] Adam’s Key Takeaways: Use Google Analytics, Influencer marketing, and join Facebook groups…

Masters of Home Service

1
A Step-by-Step Guide for Maximizing Profit 24:53

16 weeks temu24:53

24:53

Discover how to maximize profits in your home service business with practical pricing strategies, proven upselling techniques, and mindset shifts that elevate your approach to sales. A step-by-step approach to setting profitable rates, training your team, and building a brand that attracts the right clients. This episode is packed with actionable insights to help you take control of your bottom line and avoid common pricing mistakes. Join host Adam Sylvester and Tom Reber of The Contractor Fight. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the podcast and guest [00:50] Aiming for at least 50% gross profit [01:44] Knowing direct job costs vs. overhead [02:55] Avoiding pricing mistakes by ignoring competitors’ rates [04:25] Shifting money mindsets and valuing work appropriately [05:39] Building brand and relationships to confidently raise prices [06:39] Sales techniques: Roleplay, personal discipline, and lead generation [07:46] Using software to manage and grow business efficiency [08:58] Selling and upselling: Providing better buying experiences for clients [13:51] Conducting crew leader meetings and tracking weekly progress [15:05] Creating a sales culture: Ringing the cash register daily [16:30] The importance of continuous role-playing in fostering a sales culture [17:28] Higher-level upselling strategies and descope techniques [22:03] Avoiding the distraction of new services before mastering the core [23:25] Adam’s Key Takeaways: Mind your own pricing, train and role-play your salespeople, educate where money goes…

Masters of Home Service

1
Navigating AI in Your Business: Balancing Tech and Human Touch 23:45

17 weeks temu23:45

23:45

Discover how AI can transform your home service business without losing the human touch. This episode covers common misconceptions about AI, practical applications, and essential guardrails to keep your tech in check. Learn how tools like ChatGPT, Zapier, and Jobber’s AI features can improve efficiency and client satisfaction. Perfect for business owners looking to balance tech with personalized service. Join host Adam Sylvester, and Michelle Jeppesen of Jill's Office. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh [00:00] Introduction to the episode and guest [00:50] First misconception about AI: Fear of job loss versus excitement about new possibilities {04:55] Second misconception: Being overly eager to use AI to replace aspects of your business that it shouldn't. [05:47] Practical AI uses for home service businesses [08:23] Cautions with AI and setting guardrails [09:16] AI-enhanced proposals: Detailed service descriptions to improve client conversion [10:25] Jobber’s AI integration for enhanced communication and efficiency [11:25] AI tools for analyzing data and identifying effective business practices [12:21] Advanced AI applications: Voice replication, video avatars, and AI-driven hiring tools [13:52] Risks of overusing AI in customer service and the importance of human touch [15:07] Transparency and privacy laws related to AI usage and customer interactions [16:34] When to use human interaction versus automation in customer engagement [17:52] AI’s potential to predict and preempt customer issues and service needs and perform business analysis [20:38] Starting small with AI tools and getting help when needed [21:55] Adam’s Key Takeaways: Focus on things not changing, Use Zapier for automation, Use ChatGPT for descriptions…

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