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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Dr. David Eagleman: “The conscious mind is like a broom closet in the mansion of the brain.”
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If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito: The Secret Lives of the Brain” as one of the most important marketing books ever written. In this episode, we find out why.
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Rozdziały
1. Cold Open (00:00:00)
2. Opening Credits (00:00:01)
3. Cold Open (00:00:08)
4. Cold Open End Cues Drums (00:00:12)
5. You in 60s Segment (00:00:55)
6. Marker 02 (00:14:54)
7. Marker 04 (00:21:12)
8. Marker 05 (00:21:19)
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