How To Start Your Life In Advertising - EP #114

Media And Marketing w/Jon Rognerud

Treść dostarczona przez Jon Rognerud. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jon Rognerud lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

5y ago 11:43

MP3•Źródło odcinka

In 1923 a slender book was published by the advertising agency of Lord & Thomas.

It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers.

This book has been updated many times over the years - and is available at Amazon. (Links below)

It was written by Claude Hopkins, a genius advertising pioneer.

Many of his works has been updated and republished, so check them out.

"My life in advertising" and "Scientific advertising" are available as a compendium (two books in one) to learn the insights and strategies of a brilliant advertising mind.

Think this doesn't apply to current day? Read the books below before making judgement. You'll see what I mean.

Start reading this weekend: https://www.amazon.com/Scientific-Advertising-advertising-copywriting-techniques/dp/1517038073

https://www.amazon.com/Life-Advertising-Scientific-Classics-Library/dp/0844231010/

Enjoy your Independence Day and week.

May the "4th be with you" - as you grow and expand your life and business!

Want to connect and chat? https://jonrognerud.com/calendar

100 odcinków

#Business #Marketing #Facebook Ads #Jon Rognerud