It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP60 - Theatrical Entertainment Advertising Veteran - Larry Medeiros
MP3•Źródło odcinka
Manage episode 321544060 series 1083537
Treść dostarczona przez Media People Podcast and Victor Genova. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Media People Podcast and Victor Genova lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Working at a media agency can provide ample opportunities to support a variety of clients across a number of different industries. But no two industries—let alone clients, are truly alike. Opportunities to support theatrical movie studios can be particularly limited given that there are only a handful of them in the entire world. But today’s guest, Larry Medeiros, has worked with the likes of Sony, Paramount, and Warner Brothers. You’d expect most kids to gravitate towards TV and video games, but a young Larry Medeiros found his passion in radio. And he pursued that passion—enrolling in the radio broadcasting program at Canadore College. After graduation, Larry worked both on-air and behind the scenes for small market radio stations in North Bay, Brockville, and Cornwall, Ontario. But the radio opportunities began to dry up, leaving Larry to ponder what was next for his career. A friend recommended an entry level role at a media agency, and the rest is history. Larry Medeiros stops by to talk about his early days in radio, a media buying & planning career rooted primarily in theatrical studio business, working directly for Warner Brothers, and the challenges of navigating movie business during the COVID-19 pandemic. www.mediapeople.ca www.instagram.com/vicgenova/
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103 odcinków
MP3•Źródło odcinka
Manage episode 321544060 series 1083537
Treść dostarczona przez Media People Podcast and Victor Genova. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Media People Podcast and Victor Genova lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Working at a media agency can provide ample opportunities to support a variety of clients across a number of different industries. But no two industries—let alone clients, are truly alike. Opportunities to support theatrical movie studios can be particularly limited given that there are only a handful of them in the entire world. But today’s guest, Larry Medeiros, has worked with the likes of Sony, Paramount, and Warner Brothers. You’d expect most kids to gravitate towards TV and video games, but a young Larry Medeiros found his passion in radio. And he pursued that passion—enrolling in the radio broadcasting program at Canadore College. After graduation, Larry worked both on-air and behind the scenes for small market radio stations in North Bay, Brockville, and Cornwall, Ontario. But the radio opportunities began to dry up, leaving Larry to ponder what was next for his career. A friend recommended an entry level role at a media agency, and the rest is history. Larry Medeiros stops by to talk about his early days in radio, a media buying & planning career rooted primarily in theatrical studio business, working directly for Warner Brothers, and the challenges of navigating movie business during the COVID-19 pandemic. www.mediapeople.ca www.instagram.com/vicgenova/
…
continue reading
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