How The Facebook Pixel Can Help Your Practice

Medical Practice Growth with Justin & Luke

The Facebook Tracking Pixel has two major capabilities: tracking users who took action because of your ad and tracking activity in your site for retargeting purposes. This is when people visit your website then leave, without any action. The Facebook Tracking Pixel will then retarget the ad to make sure you are visible on Facebook the next time they log on. This type of tracking and retargeting is possible because when Facebook Pixel is installed and a patient goes on your website, it “fires” or cookies the visitor. This means that you can now show ads to website visitors back on Facebook. The importance of the Facebook Pixel to your practice is retargeting and re-engaging. As your potential patient shops around and looks at your website and your competitors’, you will want to go above and beyond to make sure you’re more visible. Additionally, the Facebook Pixel can track conversions.