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))
57 // Messaging with Hilary Maloney
Manage episode 329795158 series 2788171
Treść dostarczona przez hello@museapp.com, Adam Wiggins, and Mark McGranaghan. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez hello@museapp.com, Adam Wiggins, and Mark McGranaghan lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.
Discuss this episode in the Muse community
Show notes
- Hilary Maloney @HilaryMaloney
- Bishop, bouldering, Free Solo
- brand strategy
- photojournalism
- Parlore
- Muse 2.0 launch memo
- messaging
- Notion’s “source of truth” message
- Metamuse episode on brand
- Dropbox, WeTransfer
- above the fold
- Apple’s “Think different” campaign
- challenger brand strategy
- Apple’s “Behind the Mac” campaign
- Muse memos
- knowledge management, second brain
- the four Cs
- Always Sunny pinboard meme
- Deep Work
- brand persona
- Maker’s Schedule, Manager’s Schedule
- trope
- Crossing the Chasm
- Metamuse episode on collaboration with Nikolas Klein
98 odcinków
Udostępnij
Manage episode 329795158 series 2788171
Treść dostarczona przez hello@museapp.com, Adam Wiggins, and Mark McGranaghan. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez hello@museapp.com, Adam Wiggins, and Mark McGranaghan lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Messaging is how your company talks about its product strategically and systematically. Hilary recently worked with the Muse team to create a new message for Muse 2.0, and she joins Mark and Adam to talk about her creative process. Topics include why product messaging exists to solve a problem at a particular point in time; how Apple builds its brand message into product marketing; work idealists; and the importance of creative trust on teams. Plus: some cliché phrases to avoid when marketing your productivity software.
Discuss this episode in the Muse community
Show notes
- Hilary Maloney @HilaryMaloney
- Bishop, bouldering, Free Solo
- brand strategy
- photojournalism
- Parlore
- Muse 2.0 launch memo
- messaging
- Notion’s “source of truth” message
- Metamuse episode on brand
- Dropbox, WeTransfer
- above the fold
- Apple’s “Think different” campaign
- challenger brand strategy
- Apple’s “Behind the Mac” campaign
- Muse memos
- knowledge management, second brain
- the four Cs
- Always Sunny pinboard meme
- Deep Work
- brand persona
- Maker’s Schedule, Manager’s Schedule
- trope
- Crossing the Chasm
- Metamuse episode on collaboration with Nikolas Klein
98 odcinków
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Podobny do Metamuse
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
…
continue reading
The Fragmented Podcast is the leading Android developer podcast started by Kaushik Gopal & Donn Felker. Our goal is to help you become a better Android Developer through conversation & to capture the zeitgeist of Android development. We chat about topics such as Testing, Dependency Injection, Patterns and Practices, useful libraries, and much more. We will also be interviewing some of the top developers out there. Subscribe now and join us on the journey of becoming a better Android Developer.
…
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Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
