Using Purpose to Grow Your Bottom Line

Mid Market Matters

Self-described “Business Purpose Guide” Phil Preston joins this week’s instalment to converse the need for purpose and direction for all businesses, regardless of size. Formally a Senior Credit Manager where he oversaw billions of dollars of investments, Phil became frustrated with poor corporate behaviours and symbolic acts of charity. In 2007, he redirected himself away from corporate investment and towards social and environmental challenge, and has been successfully running his business since. Using his expertise in applying purpose to boost business performance and social impact, he strives to grow companies’ enthusiasm for change. He guides SMEs through to multi-national corporations in the purpose, shared value and collaboration fields, also helping non-for-profits with business development and partnerships.

Over the past 13 years, Phil has worked with hundreds of clients across many sectors and industries. He focuses on purpose based challenges, even developing a TED style talk titled ‘Why Philanthropy is for Dinosaurs’, which introduces individuals to the power of purpose in a user friendly way. His book, Connecting Profit with Purpose, also revolves on this topic. Phil emphasises the necessity for every business, no matter the size, to understand what their purpose is, more so now than ever. This projects enduring success, not just short term. For Phil, if you constantly focus and adapt to what society really needs, this not only allows stabilization but will also allow continuous growth for your business.