Use the 33 Touch Program to Improve Your Business

Midvale Utah Real Estate Careers with Kathy Moore

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Today, we're going to talk about the 33 Touch Program, a systematic way to stay in touch with your database throughout the year. This program helps you stay top of mind for your clients.

Why is staying in touch so important? Let's say you look at a picture of a shoe, or a chocolate bar, or even a soda. You probably think of a brand right away: Adidas or Nike, Hershey's or Snickers, Pepsi or Coke. These companies have spent millions of dollars on branding to make it stick with you. Essentially, if someone sees a house for sale, you want to be the first real estate agent they think of.

The 33 Touch Program is a great way to build your brand and stay in touch with your clientele. The Millionaire Real Estate Agent outlines the 33 touch program in detail. On page 148, Gary Keller explains:

As with the 8 by 8 Program, the foundational idea here is that you will make 33 systematic contacts or brief touches over the course of the full year. Please be aware that 24 might do it, but then again it might not. Twelve touches a year certainly isn't enough to guarantee that you are number one or number two in the spot of their mind when they think of real estate. Research has backed up our experience where frequency is concerned.

Keller recommends asking yourself: If you aren't doing this, then what researched and historically proven lead generation strategy are you following?

The 33 Touch Program is a Keller Williams phenomenon that helps you stay front of mind for your database. We hope you follow the system. If you have any questions, give us a call or send us an email. We look forward to hearing from you!