Brand Britain: Why a country's brand image matters

Mintel Little Conversation

Treść dostarczona przez Mintel Little Conversation. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Mintel Little Conversation lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

1+ y ago 49:34

MP3•Źródło odcinka

As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.

Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.

Visit the Mintel Store to explore our latest Lifestyle Reports (including British Lifestyles), browse all our UK research and buy a report today.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Francesca Smith, Senior Research Analyst - Consumer Lifestyles, Mintel Reports UK.

Jack Duckett, Senior Consultant, Mintel.

154 odcinków

#Economics #Business Disciplines #Mintel Little Conversation #Business #MBA #Marketing #Little Conversation