Przejdź do trybu offline z Player FM !
How AI is supercharging market research and innovation
Manage episode 422846796 series 2519658
Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.
Timestamps:
(00:00) Intro
(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI
(11:42) Risks of adopting new technology earlier than planned
(13:13) How should businesses devise an AI strategy
(19:40) Use cases and how AI supercharges experts in market research
(26:58) Using AI to create better models and analysis
(33:03) Evolution of AI in market research in the near future
Host:
Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guests:
Ben Arnold, Global Head of Data Science, Mintel.
Jason Thomson, SVP of Innovation, Mintel.
154 odcinków
Manage episode 422846796 series 2519658
Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.
Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.
Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.
Timestamps:
(00:00) Intro
(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI
(11:42) Risks of adopting new technology earlier than planned
(13:13) How should businesses devise an AI strategy
(19:40) Use cases and how AI supercharges experts in market research
(26:58) Using AI to create better models and analysis
(33:03) Evolution of AI in market research in the near future
Host:
Andrew McDougall, Director, Mintel Beauty and Personal Care.
Guests:
Ben Arnold, Global Head of Data Science, Mintel.
Jason Thomson, SVP of Innovation, Mintel.
154 odcinków
Wszystkie odcinki
×1 Food and Drink Trends for 2025 and beyond 30:52
1 Brand transformation: Interview with Bread Financial’s CMO Nick Antonelli 33:49
1 Beauty and Personal Care Trends for 2025 and beyond 43:17
1 Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah 41:26
1 US Election: American values and consumer sentiment 28:29
1 The Future of Travel Credit Cards with Citi: Interview with Anthony Merola, Head of Proprietary Products for Citi Branded Cards 27:09
1 The Silver Economy: Understanding the 55+ consumer 28:12
1 Global Outlook on Sustainability 2024: Bridging the value-action gap 30:18
1 Future of Credit Cards: Interview with Krista Phillips, CMO, Consumer Lending at Wells Fargo 28:47
1 Declining FMCG innovation: What should brands do? 28:52
1 Paris 2024: What Marketers need to know about the Olympics 29:40
1 Are ultra-processed foods the new tobacco? 23:50
1 How Euro 2024 affects consumer travel, leisure and spending 34:10
1 How AI is supercharging market research and innovation 40:36
1 Untapped opportunity: Women's sports marketing 27:45
Zapraszamy w Player FM
Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.