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17. SUSTAINABLE FASHION & E-COMMERCE: How to bootstrap a consumer product company?
Manage episode 295663003 series 2799026
Treść dostarczona przez Gilles Toussaint and Mission First - Entrepreneurs for future. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Gilles Toussaint and Mission First - Entrepreneurs for future lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Welcome to Mission First, the masterclass to learn from successful entrepreneurs changing the world for the better!
⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️= 10 episodes of less than 10 minutes to download and listen to here.
TODAY'S EPISODE
Everybody tells you
“you should raise funding as a startup!”
But is it true?
Is this the only way?
Well, it's not.
And actually, there are many cases where raising funding is actually a really bad idea and bootstrapping your startup would be much smarter.
But how do you bootstrap your startup?
Today, I'm talking to Kati Ernst, co-founder and CEO of Ooia. They sell innovative consumer products for the needs of women.
They've entirely bootstrapped the company they started two and a half years ago, they already have
🚀 more than 100,000 customers
🚀 several million euros of revenue.
They also have an exceptional company culture, completely flexible: they work without working hours and both co-founders are also parents combining entrepreneurship and raising children.
Katy shared a list of Do's and Don'ts about
💡 “How to bootstrap a consumer product company” 💡
and in particular we talked about:
✅ finding alternative financing options than the classic investor road
✅ taking bold decisions while bootstrapping
✅ growing an audience organically with storytelling
✅ Preparing a successful crowdfunding campaign without paid PR
✅ choosing the right business model for bootstrapping
So fasten your seat belt and be ready to learn a lot!
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Rozdziały
1. Don't take anything as a given - ie funding and investors for startups (00:10:03)
2. Storytelling to grow your audience organically (00:18:10)
3. Don't let bootstrapping restrain you from taking bold decisions (00:40:55)
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