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Episode 16: How to use creative strategy to build successful mobile game ads with Vungle and Rovio
Manage episode 293755107 series 2626602
Treść dostarczona przez Liftoff. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Liftoff lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world.
Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in the chat to discuss all things creative.
Dive deep into the topic with host Jon Jordan, Vungles’ Global Head of Creative Labs Gavin McNicholl, Mobile Pod Lead Natalie Suthons and from Rovio, we have Senior Performance and Marketing Specialist for Small Town Murders, Jussi Naapuri and Performance Marketing Manager for Angry Birds Dream Blast Ann-Marie.
You can now find The Mobile Game Dev Playbook on video and the usual podcast platforms.
Thanks for listening!
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Manage episode 293755107 series 2626602
Treść dostarczona przez Liftoff. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Liftoff lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world.
Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in the chat to discuss all things creative.
Dive deep into the topic with host Jon Jordan, Vungles’ Global Head of Creative Labs Gavin McNicholl, Mobile Pod Lead Natalie Suthons and from Rovio, we have Senior Performance and Marketing Specialist for Small Town Murders, Jussi Naapuri and Performance Marketing Manager for Angry Birds Dream Blast Ann-Marie.
You can now find The Mobile Game Dev Playbook on video and the usual podcast platforms.
Thanks for listening!
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Podobny do Mobile Games Playbook
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
Redefining AI is the 2024 New York Digital Award winning tech podcast! Discover a whole new take on Artificial Intelligence in joining host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and ...
…
continue reading
We help founders make something people want.
…
continue reading
Welcome to Hands-On Tech, where host Mikah Sargent turns tech troubles into tech triumphs. Each episode zooms in on a specific theme, unpacking listener questions with expert analysis and easy-to-follow advice. From decoding the latest gadgets to simplifying everyday tech, Mikah's got you covered. Submit your tech queries through email at HOT@twit.tv or via TWiT's social media. You might hear your question answered on air! And keep an ear out for guest experts who drop by to share their spec ...
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
