Giorgio Gnoli: the Power of CRMs (ITA)

My Way (with Ivan Buric)

Episode Summary
In this first part of the conversation, Ivan and Giorgio discuss the concept of CRM (Customer Relationship Management) and its importance for companies. They present the main CRMs on the market and analyze who needs a CRM, both large companies and freelancers and small businesses. It also delves into when is the right time to start thinking about a CRM and whether it is better to learn how to use it or delegate this activity. Finally, Giorgio recounts the journey that led him to work for Salesforce and shares the satisfaction and desires he has working in this company. In this conversation, Giorgio shares his experiences and insights on job security, limitations of corporate jobs, the freedom and impact of entrepreneurship, recognition in sales, hiring criteria, personal branding, and the lessons he has learned from building his own brand. He emphasizes the importance of having multiple income streams and creating a personal brand as a form of job security. Giorgio also highlights the value of thinking outside the box, being ambitious, and taking ownership of one's career.

“Through CRM, I’ve helped businesses turn simple interactions into lasting relationships. It’s about understanding and anticipating needs, not just managing data. My approach is personal, focusing on creating genuine connections and delivering value at every step.”

Takeaways

• CRM (Customer Relationship Management) is essential to preside over and deliver an outstanding customer experience, managing all relationships and touch points.
• Leading CRMs on the market include Salesforce, HubSpot and others, but the choice depends on the specific needs of each company.
• Everyone on the market, from freelancers to small businesses, needs a CRM to manage customer relationships and optimise sales processes.
• Even if you are starting from scratch or have a limited budget, a CRM is an investment that allows you to take advantage of opportunities and better manage your customers, thereby fostering business growth.
• When deciding whether to learn how to use a CRM or delegate this activity, it is important to assess how fast you want to go and whether you have the time and skills to do so.
• Working in a company like Salesforce offers numerous advantages, such as the possibility of working remotely, company benefits and a stimulating working environment. Job security in corporate jobs is not guaranteed, and lay-offs can happen even in tech companies like Salesforce.
• Corporate jobs often have limitations and boundaries that can restrict personal growth and expression.
• Entrepreneurship offers freedom, impact, and the ability to set your own rules.
• Recognition and autonomy are important factors in sales roles.
• When hiring, companies look for candidates who have diverse experiences, a willingness to take on side projects, and a strong personal brand.
• Building a personal brand can provide job security and open up opportunities for collaboration and growth.
• Balancing side projects with corporate work requires approval and can be seen as a potential red flag by employers.
• Creating a personal brand requires taking risks, being authentic, and not being afraid to express oneself.
• Having multiple income streams and a system that generates wealth can provide financial stability and security.

Chapters

• 00:00 Introduction and presentation
• 02:21 What is a CRM and why is it important
• 03:43 The main CRMs on the market
• 06:38 Who needs a CRM
• 10:01 When to start thinking about a CRM
• 16:38 Learning or Delegating the Use of CRM
• 19:52 Overcoming the Limit of Time and Time-Money Exchange
• 25:22 Giorgio's Path to Salesforce
• 35:20 Satisfactions and Desires Working in Salesforce
• 37:07 Lay-offs and Job Insecurity
• 38:02 Limitations of Corporate Jobs
• 39:21 Entrepreneurial Freedom and Impact
• 40:43 Recognition and Autonomy in Sales
• 43:47 Differentiating Factors in Hiring
• 46:40 Creating a Personal Brand
• 52:18 Balancing Side Projects and Corporate Work
• 57:45 Lessons from Building a Personal Brand
• 01:04:15 Personal Brand as Job Security

Say “Hi” to Giorgio:

• https://www.instagram.com/giorgio.gnoli/
• https://www.linkedin.com/in/giorgiognoli/Additional resources:
• giorgiognoli.it/newsletter
• https://learnn.com/corso/crm/
• crm.giorgiognoli.it

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