Discover 7 Powerful Steps in Customer Journey Management with John Jantsch

Natural Products Marketer Podcast

Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections that go beyond the transaction. From debunking myths to providing personalized experiences, we've got you covered on how to stand tall against the giants of the industry. John also shares his insights on how credible advice and intentional content can make your customer's journey from awareness to advocacy a seamless one.
As we delve into the retail realm, we focus on building a community that celebrates trust and engagement. Discover the transformative power of product education and savvy staff that can lead to an unparalleled in-store experience. We discuss the delicate dance of offering discounts while maintaining value, the potential of subscription models, and why an online presence is non-negotiable for local stores. Especially post-COVID, learn how community events can be your shield in the battle against big-box retailers, strengthening customer bonds and encouraging repeat visits.
Ready to amplify your marketing game? We talk strategic partnerships and the magic of user-generated content, illuminating paths to elevate trust and visibility for your brand. All this and more, woven into the fabric of the duct tape marketing platform—a hub for those looking to evolve in the natural products marketing sphere. Join us for a conversation that promises to arm you with knowledge and inspire action.
Show Resources:
ducttapemarketing.com
DTM Podcast
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The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
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About Amanda Ballard

Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.

About Tina Smith

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Rozdziały

1. Strategic Partnerships in Business (00:00:00)

2. Marketing Behavior Terms (00:02:17)

3. Know, Like, & Trust Activities (00:04:16)

4. Try Activities (00:08:41)

5. Customer Trust and Community in Retail (00:09:16)

6. Buy and Repeat Activities (00:11:23)

7. Building Community (00:15:31)

8. Strategic Partners (00:17:15)

9. Refer Activities (00:20:24)

10. The Customer Journey and Building Relationships (00:22:00)

11. Other Uses for the Customer Journey (00:25:31)

12. John Jantsch Books (00:28:55)

13. Things That Should Change in Natural Products (00:32:58)

14. Marketing Strategies and Opportunities (00:33:37)

15. Secret to Marketing Success (00:35:21)

16. Low Hanging Fruit for Marketing Locally (00:37:10)