John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters

Newsletter Operator

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands.

Connect with John on LinkedIn: linkedin.com/in/johnnewtson

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Episode Topics & Timestamps

00:00 Financial industry's pre-digital growth and transition.

03:14 Early e-letter advertising was profitable and impactful.

07:38 Product sales indicate customer interest and profitability.

10:23 Front end: introductory, back end: advanced products.

14:31 Financial media sources improve niche media buying.

18:52 Online marketing involves funnels, email series, and promos.

20:15 Diversify products for multiple sales and profits.

24:43 Porter Stansbury launched with a unique Amazon promo.

28:38 Understanding markets, focusing on big trends.

29:41 Mainstream story grabs attention but not wallets.

33:24 Copywriter promotes cannabis investment and attracts celebrity investors.

38:49 Affiliates offer new revenue through customer reactivation.

39:50 Buying sprees, competition for talent, sharing promos.

45:35 People falling due to shared worldview in promotions.

46:45 Buffet has strong philosophies on market changes.

50:03 Publisher drives ideas and makes qualitative decisions.

53:56 Publisher's $10 million promo led to less profit.

56:40 Search Matt McGarry on YouTube for an invite.

Links Mentioned

https://financialmarketingsummit.com/

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