The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more

Newsletter Operator

Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps

00:00 B2B newsletters are confident moneymaking plays.

04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.

06:36 Media companies struggle with ads, and B2B creators thrive.

10:17 Focusing on the specialized audience for high value.

13:03 Workweek thesis: Identify niche industries for influence.

17:34 Generate immediate revenue through targeted advertising strategies.

19:52 Text blasts boost webinar registrations, and powerful marketing.

25:12 Influencer marketing: finding underpriced attention is key.

27:28 Smaller newsletters offer better advertising opportunities.

31:37 Consider higher CPA for better long-term value.

34:15 Many subscribers sign up for multiple newsletters.

37:34 Prefer widget installation for faster revenue generation.

40:33 Automated newsletters can be customized for relevance.

44:45 Automated sequence customized for life events.

46:02 Create a newsletter portfolio to build relationships.

49:09 Leverage Facebook, content, and SEO for marketing.

52:31 Publish podcast, send a screenshot for an invite. Live call.