147 Rajesh Setty: Value Creation, 300 Introductions, And Hidden Rainbows

Noble Warrior with CK Lin

My next guest is Rajesh Setty. He is often referred to as Silicon Valley's secret "spark plug" for startups, scale-ups (and shake-ups)

Being a Polymath, Rajesh is constantly in the middle of running experiments across a variety of seemingly unrelated areas of interest, but with the common goal of how to create a better world through the projects, he incubates as one of the founders or participates in some meaningful capacity to help the founders.

Together, the startups that Rajesh has co-founded are valued at $150+ million, and the ones where he serves as a mentor are valued at $700+ million. Finally, he has also taught 2000+ entrepreneurs as part of Founder Institute & beyond.

His latest startups are Audvisor and MentorCloud.

His latest books are "Six Foot World" and "Smart, but Stuck."

His latest courses are "The Right Hustle" and "Flourish by Design."

We talked about

(01:22) Rajesh's fearlessness of publishing

(11:53) Attach yourself to effort and detach yourself from results

(18:45) Relationship building and social media

(26:38) How Seinfeld provided him with infinite motivation to create

(30:26) Mental health is about stories we tell ourselves about ourselves

(33:18) Value creation is about giving meaningful gifts at scale with low incremental costs

(38:11) 3 kinds of value creation: Delta T, Delta B, and Delta E

(61:26) How a bicycle metaphor illustrates value creation for organizations

(65:16) How to stay calm even amidst triggering events

(69:22) How to manufacture goodness from misfortunes

(78:04) The art of making good asks

(78:11) The 3 time scale of relationships: long term, very long term, and lifetime

(101:04) Choose 3 things carefully: projects, conversations, and people

(102:56) How to ignore the critics on the internet

(104:27) Rajesh's hack for gaining capacities at scale

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