Understanding and Acting On Generational Giving Trends with Wendy Mercurio

Nonprofit Nation with Julia Campbell

What’s the secret sauce to engaging donors across different generations? In this episode of Nonprofit Nation, I’m thrilled to sit down with Wendy Mercurio the Content and Education Specialist at Qgiv and Bloomerang to dig into the juicy findings from their latest Generational Giving Report (Volume 2).
You’re going to love this one because Wendy breaks down what makes each generation of donors tick, from Boomers to Gen Z, and shares actionable insights that your nonprofit can use right now to up your fundraising game.
We chat about everything from the rise of digital wallets (goodbye checks, hello tech!) to why Gen Z, despite living online, actually craves in-person fundraising events. Plus, we tackle a major missed opportunity—60% of donors don’t expect a thank you after donating. Imagine how you can stand out just by showing some extra gratitude!
What You’ll Learn:

• The critical role of your nonprofit’s website and social media in attracting donors—85% of them are checking you out online before giving!
• Why digital wallets are quickly becoming a go-to way to give, and how your organization can adapt.
• The surprising love Gen Z has for in-person events, and how to make the most of it.
• Practical ways to improve donor stewardship and make your supporters feel truly appreciated.

Resources Mentioned:

• Julia's Year-End Online Fundraising Blueprint class
• Generational Giving Report (Volume 2)
• Wendy Mercurio LinkedIn

About Wendy

Wendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.

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