Centering the Customer at BILL with Sarah Acton

On Brand with Nick Westergaard

Sarah Acton is the Chief Customer Officer at BILL. Until recently she had been the Chief Marketing Officer. However, this is more than just a one-word title shift. It's a shift in the focus of BILL's branding, marketing, and sales efforts. We discussed all of this and more this week on the On Brand podcast.

About Sarah Acton

Sarah Acton, the Chief Customer Officer at BILL, brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. Prior to BILL, she led both marketing and sales at Athos, a wearables company in the athletic performance space. Sarah was also responsible for global brand oversight during pivotal periods of growth at LinkedIn and consumer marketing leadership at Yahoo! An entrepreneur at heart, Sarah was the owner of a small retail business where she had first-hand experience with the rewards and challenges of running a business. Sarah holds an MBA from Northwestern University – Kellogg School of Management and a B.S. in Marketing from Tulane University.

From the Show

What brand has made Sarah smile recently? “It's like trying to pick your favorite kid!” Sarah laughed before sharing a recent customer visit from Glamnetic that made her smile.

Connect with Sarah on LinkedIn and read her article on the BILL website about her new title and focus.

As We Wrap …

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Until next week, I’ll see you on the Internet!

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