Episode 11: Passion-Driven Entrepreneurship and Making with Ben Barras

On The Heels of Innovation with Ted Zoller

with Ben Barras, president and chief operating officer at Indie Do Good Find what you love and do it. When Ben Barras emerged from a dispiriting part of his distinguished career in consumer products and merchandising, he followed this advice from his father and helped to launch Indie Do Good, the dot-com home of independent makers and entrepreneurs who are driven by the purpose of doing good. What e-commerce and branding strategies did Ben use to set the company apart in an ultra-competitive market? And how did he use storytelling to connect consumers to entrepreneurial makers who have a passion for creating a positive difference through the products and services they provide?