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Is Facebook Better Than LinkedIn For B2B Advertising?
Manage episode 452301703 series 3466037
Treść dostarczona przez Marvin Drobes. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Marvin Drobes lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The provided source for this podcast is an article arguing that Facebook can be a valuable platform for B2B advertising despite its limitations. While LinkedIn is often considered the gold standard for B2B marketing, the article posits that Facebook's vast user base and high engagement levels make it a viable alternative, especially for scaling campaigns. The author acknowledges the challenges associated with Facebook's targeting capabilities, but offers practical solutions to overcome these obstacles. The article provides a comprehensive guide on leveraging Facebook for B2B marketing, emphasizing the importance of targeted audience selection, data-driven campaign optimization, and creating engaging content.
Advertising online is becoming a must for most businesses. In this podcast they review Facebook vs LinkedIn, however let us not forget Google. Depending on your budget and audience it would be wise to A/B test against each of these platforms.
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