OnTheRecord: Property photography – Artform or afterthought?
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The overwhelming majority of all property searches are now done online and many estate agencies have recognised this evolution by embracing advances in technology to make the homes on their books stand out. Whilst high-quality photography is more essential than ever, not everyone has upped their game accordingly. The OnTheRecord podcast returns for its second season, with our first episode shedding light on the common mistakes that agents are making with their photos. We speak to John Williams, Sales Director at Fourwalls, about the lessons learnt from a career that saw him set up Foxton’s their in-house photography department and oversee the expansions of Fourwalls’ in house team of nationwide photographers.
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