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22 - Live: The State of Partner Engagement and Partner Portals in 2023 & Beyond - Rob Rebholz, Aaron Howerton, Paul Bird
Manage episode 360901221 series 3408435
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- The current state and future of partner portals (do we even need them?)
- Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal)
- Hear about what other partner tech providers are doing to meet expectations partners have in the current landscape
For a video version of this episode, see here: https://www.youtube.com/watch?v=5FkPi5I5wdI
The conversation started on these threads. We’ll be addressing the major points brought up by others from these threads https://www.linkedin.com/posts/adampasch_partnerships-partnerexperience-partnersuccess-activity-7039629574317490176-vIDU and https://www.linkedin.com/posts/aaronhowerton_partnerexperience-prms-activity-7039950524846067713-MrpM
Then we decided to give it a bigger platform to continue the discussion since these have been long-circulating thoughts in the partnerships space.
Hear insights from:
- Aaron Howerton from Atlassian on why partners don’t want to log into your partner portal and other current challenges partners face with PRMs
- Rob Rebholz, CEO of Superglue on how to create better partner experiences and drive portal adoption
- Paul Bird, Head Portal Wizard at Magentrix on:
- the root causes behind a lack of partner engagement with your portal and what you can do about it
- What Magentrix is doing to enable you with partner engagement tools both inside AND outside the portal
- And how Magentrix has pioneered AI-powered PRMs and is leading the way to an AI-powered future in partner management tech
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
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