The Sassy Olive: Landria Johnson

People, Place, & Purpose

Despite thinking, when she was younger, that she would never end up staying in her hometown of Allegan, Michigan, Landria Johnson now runs her very popular headband company, The Sassy Olive, from her hometown. They’re located downtown in a 12,000 sq foot historic building she owns, and where she now employs 22 additional people. In this episode, Landria talks about the challenges of starting a business without credit, self-teaching herself skills prior to the days where a tutorial on nearly anything can be found on the internet, pivoting during COVID, the pros and cons of life on social media, and what it means to “ruffle feathers” in a good way.
Where you can find The Sassy Olive:
- Website: https://www.thesassyolive.online
- Instagram: https://www.instagram.com/thesassyolive/
- Facebook: https://www.facebook.com/thesassyolive/
- LinkedIn: https://www.linkedin.com/company/thesassyolive/about/
- TikTok: https://www.tiktok.com/@thesassyolive
- YouTube: https://www.youtube.com/channel/UCybq70jNujxmahnBW8LzOJw
- Twitter: https://twitter.com/SassyOliveMI
- Pinterest: https://www.pinterest.com/thesassyoliveshop/
- Physical location: 125 Locust Street, Allegan, Michigan
To order headbands and receive 10% off, use coupon code PEOPLE10

Mentions from the show:
- Free masks during COVID: https://www.wzzm13.com/article/news/health/coronavirus/allegan-business-donating-homemade-masks-to-healthcare-workers-fighting-covid-19/69-c190c052-76ab-4ccc-8b60-5172f67f2ff9
- Sonographers Do It In the Dark Facebook Group: https://www.facebook.com/groups/435557480891958
- SBA (Small Business Administration): https://www.sba.gov
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