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Rewind - Ray Carbonell | Raising Your Digital Profile
Manage episode 398455039 series 3262645
Treść dostarczona przez Steffen Horst and Dave Antil. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Steffen Horst and Dave Antil lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity.
They show companies in a wide variety of industries how they can use thought leadership to boost engagement with their audience, land new business, and boost recruitment of top-notch new employees.
But they don’t focus on building the brand. Today’s consumers want a more personal connection, and that means building up the online profile of key executives.
We talk about the strategies they implement for their clients, including…
- The top 5+ social networks for creating thought leaders from the ground up
- Why helping executives build an individual brand actually increases retention
- How to use social media to create an exponential boost in audience engagement
- What to include in your online bios – and what to leave out
- And more
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