S01E01 | Introduction To Personal Branding: What is it & why is it important?

Personal Branding Unlocked

Welcome to the inaugural episode of "Personal Branding Unlocked," a podcast that's all about unleashing the power of your personal brand! We're thrilled to embark on this exciting journey with you as we dive deep into the world of personal branding and explore its significance, particularly for those working in professional services.

In this episode, we'll lay the foundation by answering the fundamental question: What is personal branding? Just as Jeff Bezos once said, "Your brand is what people say about you when you're not in the room." It's about communicating your unique value, crafting an intentional narrative, and defining your public persona. We'll delve into the intricacies of personal branding, discussing how it's a dynamic fusion of your beliefs, feelings, attitudes, and the expectations people collectively hold about you. It's about showcasing your skills, experience, and personality in an authentic and relatable way. Your personal brand sets you apart, attracting the tribe that resonates with your vibe.

But why should you invest in developing your personal brand? We'll explore the compelling reasons behind this, including how it builds trust, enhances visibility, and opens doors to exciting opportunities. Your personal brand can be a game-changer, whether you're seeking more clients, expanding your network, or advancing your career.

We'll share insights, inspiring stories, and even unveil our first challenge for you to participate in using the hashtag #personalbrandingunlocked. Plus, we'll discuss two thought-provoking posts that inspired us and offer practical tips to kickstart your personal branding journey.

Join us on this voyage to unlock the full potential of your personal brand. It's time to step into the spotlight and let the world see the amazing individual you are!
Links that we said would be in the show notes 😉

Monica’s inspo content of the week: Bree Johnson (LinkedIn post about working with friends)

Josh’s inspo content of the week: Amy | Hack Your HR (TikTok post about managing teams)
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We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.
Check out our other podcast Leaders Unlocked